Cookies Policy
Cookies Policy
Beyond Universe Software Technologies Private Limited
1. Introduction to Cookies
This Cookies Policy explains what cookies are, how Beyond Universe Software Technologies Private Limited uses cookies and similar tracking technologies on our website and applications, what types of cookies we use, and how you can manage your cookie preferences. By continuing to use our website, you consent to our use of cookies as described in this policy.
2. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to:
Make websites function properly and efficiently by remembering your preferences and login status across sessions.
Provide a personalized browsing experience by remembering your language settings, location preferences, and display configurations.
Help website owners understand how visitors interact with their sites by collecting anonymous statistical data on page visits and navigation patterns.
Enable targeted advertising by tracking browsing behavior across websites to deliver relevant advertisements based on your interests.
Cookies may be set by the website you are visiting (first-party cookies) or by third parties whose services are integrated into the website (third-party cookies).
Session cookies are temporary and are deleted when you close your browser, while persistent cookies remain on your device for a set period or until manually deleted.
3. Types of Cookies We Use
We use the following categories of cookies on our website and applications:
• Strictly Necessary Cookies: Essential for the website to function. They enable core features like security, network management, and accessibility.
• Performance Cookies: Collect anonymous data about how visitors use our website, such as which pages are visited most often and any error messages encountered.
• Functional Cookies: Remember your preferences (such as language, region, and display settings) to provide enhanced, personalized features.
4. Analytics and Advertising Cookies
We use analytics and advertising cookies for the following purposes:
• Google Analytics: To track website traffic, user behavior, page views, session duration, and bounce rates for performance optimization.
• Targeting Cookies: To deliver personalized advertisements based on your browsing history and interests across different websites.
• Social Media Cookies: Set by social media platforms to enable content sharing and track interactions with embedded social features.
• Remarketing Cookies: To show relevant ads to users who have previously visited our site, across third-party advertising networks.
5. Third-Party Cookies
Our website may contain cookies set by third-party services. We use trusted third-party providers including:
• Google Analytics and Google Ads: For website analytics, conversion tracking, and targeted advertising campaigns.
• Facebook Pixel: To measure advertising effectiveness, optimize ad delivery, and build targeted audiences for future campaigns.
• HubSpot: For marketing automation, lead tracking, form submissions, and customer relationship management.
• Stripe and Payment Processors: For secure payment processing, fraud detection, and transaction authentication.
6. Managing Your Cookie Preferences
You have the right to control and manage cookies. You can adjust your cookie preferences at any time using the following methods:
6.1 Browser Settings
• Most browsers allow you to refuse or accept cookies, delete existing cookies, and set preferences for certain websites.
• You can typically find cookie settings in the 'Privacy' or 'Security' section of your browser's preferences or settings menu.
• Note that disabling cookies may affect the functionality of certain features on our website.
6.2 Cookie Consent Banner
When you first visit our website, a cookie consent banner will appear allowing you to accept or reject non-essential cookies. You can change your preferences at any time by clicking the 'Cookie Settings' link in our website footer.
6.3 Opt-Out Links
You can opt out of specific third-party tracking using the following resources:
• Google Analytics Opt-Out: Install the Google Analytics Opt-Out Browser Add-on to prevent data collection.
• Network Advertising Initiative: Visit optout.networkadvertising.org to opt out of targeted advertising.
• Digital Advertising Alliance: Visit optout.aboutads.info to manage interest-based advertising preferences.
• Your Online Choices (EU): Visit youronlinechoices.eu to manage advertising cookies for European users.
• Do Not Track: We honor Do Not Track (DNT) browser signals where technically feasible.
Please note that opting out of advertising cookies does not mean you will stop seeing ads only that they will be less relevant to your interests.
6.4 Cookie Retention Periods
Session cookies expire when you close your browser. Persistent cookies have varying expiration periods: analytics cookies are retained for up to 26 months, functional cookies for up to 12 months, and advertising cookies for up to 13 months, unless you delete them sooner.
6.5 Cookies and Children
Our website is not intended for children under the age of 16. We do not knowingly use cookies to collect personal data from children. If we discover that a child's data has been collected without parental consent, we will take immediate steps to delete that information.
6.6 Legal Basis for Using Cookies
We use strictly necessary cookies based on our legitimate interest in providing a functional website. For all other cookies, we rely on your explicit consent, which you can provide or withdraw at any time through our cookie consent management tool. Our practices comply with GDPR, ePrivacy Directive, and CCPA.
7. How Cookies Affect Your Privacy
Cookies themselves do not contain personal information that identifies you directly. However, when combined with other data such as account information or IP addresses, cookie data may become personally identifiable. We treat all such combined data in accordance with our Data Privacy Policy.
8. Your Rights
Under GDPR and CCPA, you have the right to know what cookies are being used, withdraw consent at any time, request deletion of cookie data, and lodge a complaint with a supervisory authority. We provide a dedicated cookie preferences center accessible from every page of our website.
9. Changes to This Cookies Policy
We may update this Cookies Policy from time to time to reflect changes in technology, legislation, or our business operations. Any material changes will be communicated via a prominent notice on our website or through email notification. We encourage you to review this policy periodically.
10. Updates to This Cookies Policy
This Cookies Policy was last updated on July 14, 2026. Previous versions of this policy are available upon request. We recommend checking this page periodically to stay informed about how we use cookies and related tracking technologies.
11. Contact Information for Cookie Inquiries
Beyond Universe Software Technologies Private Limited
Address: Plot No.107, Spero Solara, Perungudi Industrial Road, Perungudi, Chennai - 600096, Tamil Nadu, India
Email: privacy@busofttech.com | Cookie Preferences: cookies@busofttech.com
